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IVAR KREUGER- THE MATCH KING AND PYRAMID SCHEMER

  • Doctor Lore
  • Jun 5, 2024
  • 4 min read



In the annals of financial history, few figures are as enigmatic and controversial as Ivar Kreuger, the Swedish industrialist known as "The Match King." Kreuger's life was a tale of extraordinary success, unparalleled ambition, and tragic downfall. His story provides a fascinating look into the high stakes world of early 20th-century finance, the perils of unchecked ambition, and the devastating impact of financial collapse.


Born on March 2, 1880, in Kalmar, Sweden, Ivar Kreuger exhibited an early talent for mathematics and engineering. He pursued studies at the Royal Institute of Technology in Stockholm, where he graduated at the top of his class. After gaining experience in the United States, Kreuger returned to Sweden with a vision that would reshape the global match industry.


In 1908, Kreuger co-founded the construction company Kreuger & Toll with his cousin. The firm quickly established a reputation for innovation and efficiency, which Kreuger leveraged to build a diverse business empire. His breakthrough came with the establishment of Swedish Match, a company that sought to dominate the match market through strategic acquisitions and mergers.


Kreuger's business model was revolutionary. He offered cash-strapped governments large loans in exchange for national match monopolies. This strategy not only secured steady revenue streams but also extended his influence across Europe and beyond. By the 1920s, Swedish Match controlled over two-thirds of the world's match production, making Kreuger one of the wealthiest and most powerful men of his time.


Behind Kreuger's facade of success, however, lay a precarious financial structure. To finance his acquisitions and maintain liquidity, Kreuger engaged in what would later be recognized as a massive pyramid scheme. He issued high-interest bonds and shares, using the funds from new investors to pay off existing obligations and finance further expansions. This approach relied heavily on continued investor confidence and the constant influx of new capital. Frederick Mercer Van Sickle wrote that “Kreuger was alleged to have bilked American investors of a quarter of a billion dollars in Kreuger & Toll stock.”

Kreuger was a master of financial alchemy, blending legitimate business activities with deceptive accounting practices. He manipulated financial statements, overstating profits and concealing debts to project an image of robust financial health. His charisma and reputation as a financial genius helped him maintain investor trust, allowing the scheme to grow even larger.


The 1920s were a period of remarkable success for Kreuger. He enjoyed the trappings of wealth and power, mingling with heads of state and industry leaders. Kreuger was a philanthropist and a patron of the arts, further enhancing his public image. His companies thrived, and his personal fortune grew to immense proportions.


Kreuger's influence extended beyond the match industry. He made significant investments in telecommunications, mining, and banking, creating a sprawling business conglomerate. His ability to navigate complex financial landscapes and secure favorable deals earned him admiration and awe.


The onset of the Great Depression in 1929 marked the beginning of Kreuger's downfall. The global economic crisis led to a severe contraction in credit markets, drying up the essential flow of new capital that Kreuger's pyramid scheme depended on. As the financial strain intensified, cracks in Kreuger's empire began to show.


In early 1932, the situation reached a breaking point. Auditors and investigators started uncovering the extent of the financial irregularities within Kreuger's companies. The carefully constructed facade of solvency and profitability crumbled, revealing a tangled web of deceit and fraud. Kreuger's reputation was irreparably damaged, and the confidence of investors and creditors evaporated.


Facing financial ruin, legal troubles, and the collapse of his empire, Kreuger found himself in a desperate situation. On March 12, 1932, Ivar Kreuger was found dead in his apartment in Paris. The official cause of death was suicide, though some conspiracy theories and alternative explanations have been proposed over the years.


Kreuger's death sent shockwaves through the financial world. His companies swiftly collapsed, leading to significant losses for investors and creditors. The fallout from Kreuger's demise contributed to widespread financial instability and prompted calls for greater regulation and transparency in financial markets. John H. Wuorinen wrote of his death:


The suicide of Ivar Kreuger, Swedish industrialist, in Paris on March 12, evoked abundant support of the theory that he was one of the world's most influential men. Less concern, no doubt, would have attended the passing of a half-dozen kings and princes, because Kreuger's influence had been internationally potent, and his sudden end sent tremors through the intricate fiscal web which transcends national boundaries.


Ivar Kreuger's life and career remain a compelling study in the dangers of unchecked ambition and the fragility of financial empires built on deception. His rise and fall highlight the perils of speculative finance and the devastating impact of economic crises on individuals and institutions alike. The lessons learned from Ivar included changes to financial reporting laws in the United States, among other things. Dale and Tonya Flesher wrote of this:


Kreuger's rise and fall spanned, and in a way synthesized, the years of boom and depression between 1918 and 1932. Because great quantities of Kreuger & Toll securities were issued, and the company was for the most part a gigantic fraud, the bankruptcy of the company in 1932 was the largest on record and resulted in numerous changes in financial reporting.


The lessons from Kreuger's story resonate to this day. His legacy serves as a cautionary tale for investors, regulators, and entrepreneurs, reminding us of the importance of ethical conduct, transparency, and the need for robust financial oversight. While Kreuger's innovations and business acumen were undeniable, his ultimate downfall underscores the high cost of hubris and the perils of living on the edge of financial solvency.


In the end, Ivar Kreuger remains a complex figure—a man of great vision and talent whose tragic flaws led to one of the most dramatic collapses in financial history.

 

Bibliography:

 

Flesher, Dale L., and Tonya K. Flesher. “Ivar Kreuger’s Contribution to U.S. Financial Reporting.” The Accounting Review 61, no. 3 (1986): 421–34. http://www.jstor.org/stable/247150.

 

Van Sickle, Frederick Mercer. “A Special Place: Lake Forest and the Great Depression, 1929-1940.” Illinois Historical Journal 79, no. 2 (1986): 113–26. http://www.jstor.org/stable/40191943.

 

Wuorinen, John H. “Ivar Kreuger’s Tragic End.” Current History (1916-1940) 36, no. 1 (1932): 120–23. http://www.jstor.org/stable/45339967.

 
 
 

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